5 SEO Strategies Specific to Cosmetic Surgeons

When it comes to SEO strategies for cosmetic surgeons, there are lots of things that the in-house staff (such as the office staff or the non-SEO specific marketing teams) can do. Even though some advanced SEO strategies such as domain authority and generating link popularity can be beyond the reach of most marketers, the following are effective SEO strategies specific to cosmetic surgeons.

1. Creating directory listings

seo cosmetic surgeons

You can create directory listings on some major sites such as Yahoo! Local, Yelp, Bing and Yellow pages to embark on SEO. First, you should look at Google local search engine results for the niche specific keywords such as plastic surgeons and you will most likely see particular local listings associated with Google Maps.

The rankings behind local listings are usually determined by variables which are unique to the conventional SEO. Citations are among the most influential SEO factors to consider in your strategies. Citations refer to the mention of the name of your business, the address, and the phone number(s).

Google rely on citations to assess the credibility of any local entity. Therefore, accurate business citations will build throughout the website – generally through the local directories – and Google will position your business higher in Google local search listings.plastic surgeon seo yelp directory

However, accuracy is very important when making citations as inconsistency can raise red flags to Google. You should always ascertain that you have put down the exact content when building directory listings.

2. Get listed on the cosmetic surgery and the medical directories

While getting listed on the conventional local directories is a better way to start utilizing SEO for cosmetic surgeons, you can easily take the practice to an additional level by finding an opportunity to get listed on the directories related to medical and surgery topics. Since the directories are highly related to local cosmetic surgery practice, Google will attribute a greater value for the citations and any backlinks originating from the listings. The citations and backlinks from the directories also generate direct traffic to the cosmetic surgeon’s website.

3. Establish a social media presence seo cosmetic surgeons

Possibly, you aren’t aware that social media is playing a crucial role in influencing search engines ranking. Even though there are many debates on the topic, it is evident that those brands with stronger social media authority in many platforms such as Google+, Facebook and Twitter have greater SEO potential. As a cosmetic surgeon, you can start by establishing yourself on the most prominent networks available.

After the establishment of these social media profiles, you should try to reach out and connect with the related complementary profiles and pages. By sharing your content with others you will build a respectable social media presence and bring more SEO value to your content. And to increase your audience in social media, you can invest in advertisements.

4. Produce content regularly

Producing content is equally important as social media marketing. Whether in form of patient testimonials, videos, before and after, blog posts, infographics, great content will play a big part in your cosmetic surgeon marketing strategies. Occasionally, produce content that’s aligned with your cosmetic surgery organic SEO strategy.

5. Networking with related medical professionals

At times, you should take the digital marketing efforts offline and network with related professionals. Mostly, building strong relationships with medical specialists and surgeons will open your doors to numerous opportunities.

Even though a plastic surgeon may be involved in a membership or a group with some other plastic surgeons who may be seen as competitors, there will be opportunities to support the other’s surgical specialties. Connecting with related surgeons in some other non competing geographical locations will also help your cosmetic surgeon SEO strategies become fully actualized.

How Young Career Seekers Can Optimize Their Web Presence

Optimize Web Presence StrategyAlthough it’s not easy nowadays to find a job through traditional career hunting methods, it’s possible with networking and creativity. According to Dan Schawbel from Forbes, our online presence will replace our resumes in the near future. This calls for career seekers to keep their web presence optimized and presentable in order to increase their odds of getting employed. Here are some useful tips to help you optimize your web presence for more effective job hunting.

Stay Abreast Social Media Privacy Changes

It’s very important to keep abreast of the privacy policy changes on social networking sites, as they determine who can access your postings and profile. To increase your visibility, you need to change your privacy settings to enable your potential employers to be able to search and find your profile page easily. Make sure that what you make public, accurately portrays you the way you want.

In addition, you need to stay informed on existing bugs, and have them fixed. If not, they’ll leave you vulnerable to attacks that might expose all your private postings and photos to prospective employers. In short, this is vital for effective web presence management of your personal brand on the Internet.

Keep Your Web Presence Public

Since a significant number of employers use LinkedIn and other social network sites to search for potential candidates, it only makes sense that you have a public profile. A blocked profile not only gives an impression that you’re hiding something, but also denies you the opportunity to impress recruiters.

Expand Your Personal Web Presence

Your bio on social networks plays a great role in attracting recruiters’ attention. Note that your description will vary based on the platform you’re using. For instance, in LinkedIn, your bio should reveal your educational background, experience and expertise, as well as other career accomplishments. Try to write a summary of who you truly are, and what you can offer to potential employers. However, be mindful of the words you use, as recruiters pay special attention to particular keywords and phrases.

Ensure Your Web Presence is Consistent

Make sure the name you use is consistent across all your social network profiles. It makes you appear more professional, besides making it easier for employers to find you. In addition, check to ensure that the information you’ve put on different profiles about your employments, accomplishments, experience, and interests are similar. Once that is done, link together all your social networks. You can do so by creating profile badges for all your social media profiles, then promoting them on your blog or website.

Regularly Update Your Profile

Employers want to see your latest job descriptions and other achievements to be able to evaluate your capabilities accurately. So, make a conscious decision to update your profile on a regular basis. Be sure to do so for all your social networks to make the updates consistent.

Create an Online Portfolio

Create a portfolio showcasing your samples of your best work, certifications, volunteer services, speeches and other accomplishments, and put it up on your website on blog. This gives employers a clearer and broader picture of your competence than what your resume may reveal. Don’t forget to include links and attachments to your showcases.

Implement these tips to develop a solid web presence strategy for your social media and website properties, and increase your chances of finding your dream job.